5 Essential Rankings Factors for News Content in 2023 (Google and Blogger Policy Compliant)

Writing High-Quality Content

Content should provide value to the visitors. Well-written, concise, accurate, and original content gets appreciated by users as well as search engines. Since it is challenging to rank on SERPs for primary keywords, using LSI (Latent Semantic Indexing) keywords can help to enhance the content relevancy and quality.

Originality is a crucial factor for SEO. Avoid copying content from other websites, and try to bring something new and beneficial to the readers. LSI keywords can help enhance content relevancy and quality, making it more likely to rank on SERPs.

Using Proper Structure

Headings and Tags

Using proper headings and tags helps improving the readability of content. Search engines like Google use H1, H2, H3 tags to understand the webpage structure to help users.

Title of the news article should be in an H1 tag and other subheadings should be wrapped inside H2-H6 tags. This helps search engine identify semantic structure and bring more relevant results to the users.

Paragraphs and Formatting

Keep the sentences and paragraphs concise. Emphasize important words or phrases by using bold, italic, or underline tags judiciously.

Make sure that the content is well-formatted and well-structured. Use short sentences and paragraphs. Properly format your content using headings, subheadings, bullet points, lists, and other visual elements to improve readability. Make sure the content is visually appealing and easy to read.

Optimizing for E.A.T.

In 2023, Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) remains an essential ranking factor for news content.

Demonstrate your expertise and knowledge on the topic by providing well-researched, accurate, and up-to-date content. Specify the author's credentials and expertise, and showcase any relevant awards or recognition.

Leveraging Social Media

Social media engagement is a valuable signal for Google in determining the credibility and popularity of your news content.

Incorporate social media buttons in your content to encourage sharing and engagement. Promote your content on social media platforms to increase its reach and visibility.

Monitor and analyze social media performance to understand audience preferences and fine-tune your content strategy accordingly.

Technical SEO Considerations

Ensuring that your website meets technical SEO requirements helps search engines like Google crawl and index your content more efficiently.

Use descriptive and relevant page titles, meta descriptions, and alt text for images. Structure your website with a logical URL structure and internal linking. Optimize page speed to enhance user experience and search engine rankings

Make sure your website is mobile-friendly and responsive to provide a seamless user experience on all devices.